Pekerjaan
menulis sales letter tidak pernah lepas dari membuat headline. Headline merupakan salah satu faktor penting yang harus
ada dalam sales letter. Anda hanya punya waktu singkat untuk menarik perhatian pengunjung membaca sales letter anda
dengan sebuah headline. Jika headline anda tidak menarik maka secepat mereka datang secepat itu pula mereka akan pergi.
Anda akan kehilangan calon pembeli potensial. Lalu bagaimana cara menulis headline yang mampu menarik perhatian pengunjung?
Dan inilah 6 tips menulis headline sales letter yang menjual.
- Headline tidak harus pendek. Kadang orang sering salah paham dengan konsep menulis headline harus singkat dan pendek.
Untuk headline sales letter anda bisa menulisnya cukup panjang.
- Headline harus berbicara kepada pelanggan. Jika anda mempunyai sesuatu yang baru tentang produk anda.
Katakan hal itu dalam headline yang anda buat. Headline harus fokus dengan keadaan pelanggan.
- Jangan membuat headline yang berlebihan. Kadang orang melakukan kesalahan dengan membuat headline yang
berlebihan untuk membuat pengunjung penasaran. Pengunjung hanya peduli dengan manfaat apa yang bisa mereka peroleh.
- Dapatkan perhatian dari pengunjung. Gunakan kata-kata yang membangkitkan minat seperti "Terbaru...", "Penawaran terbatas...",
"Inilah...", "Temukan...", dsb.
- Bicara langsung pada pengunjung. Ini akan berguna untuk memfokuskan dan menyaring pengunjung hanya pada target market anda.
Jika anda menjual produk bisnis online pakailah kalimat seperti "Perhatian: pencari income melimpah di internet", dsb.
- Pakailah tanda petik. Meskipun headline anda bukan sebuah testimonial tetaplah memakai tanda petik.
Ini adalah sebuah trik yang legal dan etis untuk menarik perhatian pengunjung.
Headline yang baik akan membuat pengunjung tertarik untuk membaca keseluruhan isi sales letter. Hal ini tentu saja
akan meningkatkan penjualan produk anda. Jadi mulailah untuk belajar menulis headline yang baik. Tidak mudah memang tapi tidak ada
cara lain selain berlatih menulis headline terus menerus.
29 komentar:
sangat membantu tipsnya
Sales letter yang bagus dapat mendongkrak penjualan
top markotop tipsnya. salam kenal
Doain langkah saya bos
Thanks atas tipsnya...kebetulan ingin membuat Headline untuk iklan baris..Sukses selalu!
kalau bisa dikasih contoh sales letter untuk penjualan bunga
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ini info yang sangat bermanfaat sekali, terutama nanti jika saya ingin membuat sales letter..!
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headline sales letter memang sangat penting sekali untuk meningkatkan penjualan, thanks!
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